Get ready for the ultimate lash glow-up. Cry Baby Mascara is your secret weapon for eyes that mesmerise. This revolutionary mascara delivers immediate length, volume, and precise definition with a feather-light touch. We combined the intense performance you demand with the gentle care your delicate eyes deserve.
The creamy, clump-free formula is easily buildable, letting you switch from a natural, defined look to full-on dramatic volume, all while conditioning and strengthening your lashes. It’s long-lasting, gentle, and the only mascara you’ll ever need to slay all day!
Available in:
🩷 Pink
❤️ Red
Why You’ll Love It:
Sensitive Eye Slay: This formula is gentle enough for sensitive eyes and perfect for contact lens wearers, ensuring you can flutter without any redness or irritation.
Feather-Light Feel: The ultra-lightweight texture keeps your lashes soft, flexible, and never stiff or heavy, making it comfortable for all-day wear.
Conditioning Power: Infused with nourishing ingredients, it works to hydrate and strengthen your lashes, reducing breakage and promoting health over time.
Buildable Definition & Volume: The clump-free formula allows you to customize your intensity. Layer up for bold volume and dramatic length, or keep it light for a natural, defined finish.
Long-Lasting Wear: Enjoy a smooth, smudge-proof and flake-free look from morning to night, knowing your lashes are locked in place.
Easy to Remove: Despite its long-lasting performance, this mascara is conveniently formulated to wash off easily with your regular makeup remover, simplifying your nightly routine.
Standard Delivery is £1 - delivery in 3-5 working days.
Next Day delivery is £5.99 - order by 7pm Monday to Friday. Free when you spend £75!
Advent Calendar delivery is £6.
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Customer Reviews
Overall rating: 4.6 / 5 from 173 reviews.
Previously bought and used the tiny tears mascara, and thought I'd try the cry baby. Lovely full lash mascara, very happy with the bold lash look it give me 🌸
E5/5Verified
My absolute favourite mascara it really gives a good length to the lash and doesn't smudge
Nicola5/5Verified
This is amazing, and it comes off so easily with a simple swipe of micellar water! Definitely recommend!
Orlaith5/5Verified
Such a beautiful product I loved it definitely buy more
Shazia5/5Verified
Lashes look insane after only 2 coats!! Amazing!
Paris5/5Verified
Ich liebe eure Produkte!! Super angenehm und super Qualität. Ich bin selber Make-up Artistin und bin Mega zufrieden.🤍
Sozdar5/5Verified
I love this so much!! It makes your eyelashes look really nice!! Highly recommend it!!
Libby5/5
A fabulous mascara with beautiful packaging
Khaleda5/5Verified
Use every day
Rosalyn5/5Verified
Amazing!!!
Shannon5/5
I purchased multiple things in this order and two things where as presents for friends who are now obsessed with this brand too!
Tillie5/5Verified
Absolutely love the cry baby mascara. 1st time of ordering the christmas version and it looks stunning! X
Leanne5/5Verified
ADORABLE!
Shannon4/5
amazing
makes lashes look cute
Evie5/5Verified
We love everything about this mascara and the packaging is stunning 😍
Rach5/5
Really nice mascara best I've used for a while I prefer the straight wand on the rainbow one to the curved wand on the red one but still nice
Paula5/5Verified
Type of the brush makes your eyes look amazing. I even stopped to wear my false eyelashes over Christmas as I loved it so much order two more. 💗💗💗xx
Clare5/5Verified
Gorgeous packaging can't wait to try it 😍
Kim5/5
I treated myself after buying for my grandaughters, Absolutely love this and doesn't irritate my eyes or feel heavy, thankyou plouise x
Annette5/5
Parfait je l'adore
Emma5/5Verified
Lovely mascara, the packaging is stunning and sparkly, the mascara stays on all day and does not budget. Will definitely purchase again
Sarah5/5Verified
Mascara isn't waterproof I look like panda after 10 hours.
Jaśmina1/5
Beautiful mascara made my lashes look amazing
Careiss5/5Verified
Don't wear any makeup other than mascara (if not my false lashes) & lip gloss, being 52 and always been this way since my early teens iv tryd and tested alot of mascaras. My favourite at moment due to getting a good deal on multi buy is maybeline sky high in black (always). I saw the ad on fb for the cry baby mascara and thought I'd give it a try. I was highly surprised and impressed with the overall item, it comes beautifully presented( pink and silver glitter) the wand is easy to hold, a good size brush. It applies easily clump free and adds great length in one coat. Fantastic price a definite must have and my new favourite mascara
Wendy5/5
Love it and I can see my lashes growing unbelievable product
Nicola5/5Verified
Lovely mascara made my lashes look thicker and longer would highly recommend
Lisa5/5Verified
Just one sweep and they look longer! No clumps and its not too thick or too heavy, just perfect for going to work. Not to mention how beautiful the mascara tube is! It's my new go to! Love it 🤩
Chantell5/5
Mentre lo indossavo, un'amica mi ha chiesto se avevo messo le extension. Quindi l'effetto è visibile, resiste tutto il giorno e non lascia puntini neri.
Alexandra Monalisa5/5Verified
Eye lashes for days with this!! The volume this mascara gives, long lasting, smooth and well worth the purchase! One of my favourites time and time again.
Charley5/5Verified
Better for make up clients than most other mascara used, makes lashes look longer and thicker I also recommend you to all my clients
Mary-jane5/5Verified
Love love love. Doesn't flake and comes off easily
Maz5/5Verified
Great products, they arrived quicker than expected and beautifully packaged.
Lorraine5/5Verified
Perfect for me as I have sensitive eyes! And comes off really easily 🥰
Elizabeth5/5Verified
As i was looking for a mascara that had minimal bleeding, this did just that. It also gave me gorgeously long and thick lashes with no clumping.
Chloe5/5Verified
Love it
Pam5/5Verified
I love the red sparkly tube, it's a really good mascara
Hayley5/5Verified
❤️
Emma-marie5/5Verified
I love PLouise mascara it's brilliant and lasts for months. I've used this now since June 2025 and won't use any other now
Lisa5/5
I loved this. Great brush. Great separation of lashes and very buildable. I will definitely buy this again.
Heather5/5Verified
I don’t necessarily have anything bad to say as such, as the product is lovely in itself. the only thing I found when I first received my mascara was that when I opened it to use it, less is sometimes more, if it’s even possible haha. I personally found the mascara tube and wand had TOO much product in/on and it was almost overflowing the tube / caked the wand, and made my lashes seem a bit caked on, but it’s not a bad product, and the packaging and design is lovely. I just feel it had a little too much product inside and on the wand.
